Cultural Awareness Training

For every region in the world that has similar customs, etiquettes, beliefs and ways of doing business to your own, there are many others who do not. Cultural Awareness Training helps you navigate through these potential pitfalls.

According to Anne Loehr, “The benefits of being culturally aware are innumerable, and with the global economy, intercultural teams are becoming the norm. At a very basic level, culturally appropriate communication and nonverbal business etiquette are essential to success in running international teams or engaging in negotiations with foreign firms”. Cultural awareness training helps you to build relationships, communicate and correspond effectively with different cultural partners.

Who should undertake Cultural Awareness training?

If you have regular international business meetings, manage an international team or deal regularly with international clients, it is important to be aware of the cultural differences you may experience.

Relocating abroad? – Cultural awareness training helps employees and their families adjust successfully to a new region. It helps them understand the local culture and deal with the practical issues of everyday life. Read more about Language Training for Relocation here.

What does it involve?

Our training provides the knowledge, skills and expertise to deal with cultural differences in your environment. We deliver courses to individuals and groups. Choose from a one-off session, weekly training or as part of a longer term programme to include language training. Furthermore, we work with you to understand your requirements. As a result, we develop and deliver a course tailored to your specific needs. Cultural Awareness training can be delivered in person or online via Zoom, MS Teams etc.

Topics covered include:

  • Etiquette
  • Body language
  • Meetings and Negotiations
  • History, Culture and Food
  • Acting appropriately
  • Daily life experiences (e.g. driving, banking, schools/education, public holidays)
  • Stereotypes

Find out more about our language training courses and other services.